If it doesn’t look like it’s arrived – then do check your junk mail. It’s worth adding modules@the845club.com to your ’safe-senders’ list in Outlook. There’s a 50 second tutorial to show you how to do that here. If it hasn’t arrived in the next 5 minutes – contact http://support.the845club.com and we’ll figure out how to help.

Do also check you don’t have any other SPAM type filters in place, or you will not receive these modules!

You will receive Module 3 in two days’ time.

Get started right now!

To get started straight away login to your course home page here and get started with modules 1 and 2.

Enjoy this with our compliments.

Lesley Everett, Walking TALL

Mark Copeman, The 8.45 Club

If it doesn’t look like it’s arrived – then do check your junk mail. It’s worth adding modules@the845club.com to your ’safe-senders’ list in Outlook. There’s a 50 second tutorial to show you how to do that here. If it hasn’t arrived in the next 5 minutes – contact http://support.the845club.com and we’ll figure out how to help.

Do also check you don’t have any other SPAM type filters in place, or you will not receive these modules!

You will receive Module 3 in two days’ time.

Get started right now!

To get started straight away login to your course home page here and get started with modules 1 and 2. Please note, you will only be able to login to the course once Paypal has confirmed the transaction, which could take up to an hour, but typically takes a few minutes.

Enjoy the course!

Lesley Everett, Walking TALL

Mark Copeman, The 8.45 Club

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]]> http://walkingtall.the845club.com/2009/04/index/feed/ 0 http://walkingtall.the845club.com/2009/04/working-with-the-corporate-brand/ http://walkingtall.the845club.com/2009/04/working-with-the-corporate-brand/#comments Sun, 12 Apr 2009 20:06:02 +0000 845club http://walkingtall.the845club.com/?p=1122

So you’ve made it to the last day… we hope you’ve enjoyed the last month and are already putting some of the techniques we’ve shown you into practice.

For our last session, we are going to look at how Personal Brands and Corporate Brands collide…

We set corporate values and then expect all managers and staff to engage with the values and project them. In reality this doesn’t happen because they are just a set of words and not necessarily reflective of personal values.

Our Walking TALL methodology enables you as an individual to temporarily come out of the corporate space and then evaluate, clarify and develop your own authentic brand and set of values and then to effectively reinforce and underpin the corporate values in your own individual way.

This engagement with the values is key to your career success and of course to the overall success of an organisation. Enjoy the last day and don’t forget to leave a comment below.

In this penultimate session in the programme, I will make sure you have the necessary structure to enable you to meet your objectives for building your Personal Brand and for setting on-going goals in your life and career. There’s a really simple technique I will show you which means you’ll never break another New Year’s Resolution ever again – and it’s all to do with using the right words.

I will be challenging you in this session to test out just how consistent your brand is in all forms of communication.

We use a number of celebrity case studies to illustrate the point, plus I am able to reveal what Richard Branson said to me when I interviewed him about his hugely successful personal brand and his ‘ahem‘ choice of wardrobe…

Being visible and having  the phone ring with opportunities doesn’t happen by accident. It happens to people for a reason and that reason is normally because they are well connected… they have a strong network of people around them who they interact with on a regular basis. Most importantly they actively spend time giving to that network.

We all need to be more visible – especially in competitive times. However because time is so precious,  we need to network in a strategic rather than an ad-hoc way, dovetailed with a clear focus on our goals.

In this session, we build on the goals you’ve already prepared in an earlier part of the course and I’ll share some ideas on how you can make more effective use of your time spent networking.

It’s no good developing your personal brand and then not building exposure and being seen.

Visibility is more important than ever (especially with the economic climate as it currently is) in getting ahead in business and making the most of our careers. To ensure we make the most of this important  element, we need to build a clear visibility plan.

In this session we’ll be looking at defining your target market and building that visibility plan for you to execute over the coming weeks and months, and indeed on-going.

Without a plan you’ll be leaving your visibility to chance and that just won’t be good enough to build your profile effectively.

Have you ever thought about how to get the right sort of personality (yours) and natural charisma into your delivery when speaking to an audience, from a single person to an audience filling a large room.

In this session I’ll be giving you my top tips for getting your personal brand across when presenting.